Ideal T-Mobile Marketing Campaign: T-Mobile Revolt/T-Droid

Intro to T-Mobile Revolt(T-Mobilerevolt.com): Customers from (AT&T, Sprint & Verizon) are revolting against their carriers because they offer NO reception, expensive billing & slow data speeds. The T-Mobile Revolt series introduces HSPA+ 42 on the most reliable blazing fast 4G network. Revolt means "i'm sick 'n' tired of the way my carrier treats me and we want change now!" "CHANGE IS COMING!/CHANGE IS HERE!" refers to increased better coverage. "WE VALUE YOUR MONEY!" refers to T-Mobile being the value carrier once again.

Actors/Actresses: Betty White, Carly, Catherine Zeta-Jones are ideal characters. However, there will be other people featured. Example: The first commercial features a spoof of Obama & his security staff.

C1: Intro to CHANGE IS COMING! (Short Ad)

A dark sky in a dirt field setting when a siren begins going off in the center and an earthquake breaks out. message pops out of earthquake in pink lettering "Soon to become the only most reliable blazing fast 4G network!" "With improved coverage!" "Better pricing!" "2x faster data speeds!" Coming Soon! Change is Coming! (Date) T-Mobile Logo w/ T-Jingle.

C2: Marching for CHANGE!/LG G2x

People began marching towards the White House and President Obama looks out the Oval Office window and sees all the people in Red shirts, Blue shirts & Yellow shirts getting closer and closer to the White House. Everyone is shouting "We Want Change!" Obama looks at his security officials and asks them "Why are all these people here?" and all the Security Officials have no clue. Obama walks outside with his Security and asks everyone "Whats going on?" Verizon people in Red say "We are tired of paying outrageous rates, WE WANT CHANGE!" AT&T people in Blue say "We pay outrageous rates too and we're sick of it and we want 4G and reliable coverage, WE WANT CHANGE!" Sprint people in Yellow say "We want reliable coverage, WE NEED CHANGE NOW!" an earthquake breaks out and T-Mobile (Carly, Catherine, Betty) appear from the earthquake and everyone's eyes bug out. Everyone says "Who are these people?" The 3 T-Mobile girls say "Its T-Mobile to the Rescue!". The 3 T-Mobile girls do their magic and everyone now has a LG G2x. Everyone cheers. Betty says "With T-Mobile it won't cost you an arm and a leg" Catherine says "You can now get the most reliable coverage anywhere in the US" Carly says "Get blazing fast 4G speeds whenever you need it" Everyone in the crowd including Obama and his security guards say "Sweet!" Everyone begins to dance to the NEW T-Mobile T-Jingle. LG G2X flips onto the screen w/ specs right when everyone starts dancing.

C3: CHANGE IS HERE!, REJOICE!
This is an ad updater letting you know that you got what you asked for. "Better Reception" "2x data speeds than before" "cheapest plans on the market". On T-Mobile's most reliable 4G network. CHANGE IS HERE! T-Jingle.

C4: Google Endorsement (Reliable Network)(Reliable Data)(Value Carrier)
Google endorses T-Mobile as the provider which to pick. Eric Schmidt ex-CEO appears in this commercial.

C5: Unlimited Wi-Fi Calling, a feature other carriers don't have (Value Carrier)
Catherine Zeta-Jones promotes the FREE Wi-Fi feature which other carriers DO NOT have.

C6: myFaves back in the house (myFaves 5, 10, 20)(Value Carrier)
Lady Gaga introduces myFaves is back.

C7: Desert of Nowhere (USB Stick)(Fastest Data)
Carly is stuck in the middle of nowhere and needs a reliable data connection. She tries Verizon, Sprint & AT&T but they give no reliable signal and the data speeds are slow. Carly daydreams about a carrier which could give her reliable reception & speed. T-Mobile. Suddenly a USB modem floats into mid-air.

C8: Falling Out The Window (Reliable Coverage)
In a crowded neighborhood people are literally hanging out of their windows and falling out to get cell reception. Introducing Super-T flies by and everyone ends up with a T-Mobile branded phone, those that survived start dancing, singing and rejoicing in the neighborhood because they have reliable coverage.

C9: Lady Gaga Spokesperson (Reliable Coverage)(Fastest Data)(Value Carrier)

C10: Lady Gaga in the Club (Reliable Coverage)(CallerTunes Promo)(myFaves 5, 10, 20)

C11: Starbucks (Mobile Hotspot)(Fastest Data)(ATT Competitor)
A writer is trying to write his book and needs to look information on some info he has gotten to write his book. He tries to use AT&T's Wi-Fi at Starbucks but the internet works barely. He turns his head and sees a T-Mobile store across the street. He runs across the street over to T-Mobile to pick up a Wi-Fi Hotspot.

C12: Bring out your SENSATION! (HTC Sensation 4G)
HTC/T-Mobile commercial features a woman walking down the sidewalk in Brooklyn singing. Shes very excited because she just got the HTC Sensation 4G that she isn't paying any attention and almost got hit by a car.

C13: Walmart (Reliable Coverage)
Introducing T-Logo. T-Logo stalks a mom and her 3 kids at Walmart. Mom tries to call her husband at work but her calls keep dropping. After going around the store for awhile she spots T-Logo stalking her. She then goes to the Walmart electronics department service center and signs up for T-Mobile. She calls her husband on her new phone and she goes on her way back to shopping.

C14: T-Mobile's long lost cousin iPhone (Pre-Order/Coming Soon)
Introducing iPhone (Animated). iPhone has been looking for his long lost cousin T-Mobile. iPhone receives a call that has long lost cousin T-Mobile has been found and they reunite. The T then goes inside the iPhone.


Ads to be in English/Spanish. Prepaid alternatives to be produced.

Please watch these videos as I prepare to share the T-Mobile Revolt Ad Campaign. Its very long and contains many commercial scenarios. I will edit post in a bit with all the info sorted out.

Introducing T-Droid! T-Mobile will use T-Droid to promote products w/ animation skits. I thought T-Mobile could make their own droid character. I feel T-Droid could bring a bunch of customers in.

A1: Flying to the galaxy (Samsung Galaxy S II)

Introducing T-Droid gets blasted away to another galaxy when he tries to use a Samsung Galaxy S II.

T-Droid idea comes from this:


[youtube]M-O3E-XKSu4[/youtube] [youtube]4C6zWKhVmkg[/youtube]

[youtube]nQER4NKoH1k[/youtube] [youtube]n1KauidOpbY[/youtube]


PLEASE TAKE NOTES!!!

Is this any good or no?

Good ideas, but I think it needs to have two sides of the marketing strategy..."mysterious" and fun(the t-droid character; or really funny commercials)

Mysterious could be like the VZW 4g lte commercials that make you want to have that exclusive, amazing, futuristic product and have the best of the best. Incorporate the HSPA+ 42 in it and compare it to 4G LTE and show how HSPA+ 42 can reach 25mbps on a loaded network. So while Verizon's saying 5-12, we can say 12-25 or something.

Also a good thing to incorporate is how 3G phones can take advantage.

So they can take the spots of *largest*, *fastest*, and, finally, *fastest phones*.

Largest because 200 million are covered with 4G 21, and 140 million will have 4G 42 very soon.

Fastest because of HSPA+ 42, on par with LTE or faster

Fastest phones because of the ALMOST 40 3G/4G devices which all can take advantage of 3G and 4G, too. Unlike Verizon and Sprint's 4G networks, which only have a few devices that can have 4G.

ALSO, an important point is that T-Mobiles 4G is also the best because unlike Sprint and Verizon's 4G technology, no matter how fast you're downloading, you're battery won't take a huge hit, because of the HSPA+ technology.

Finally, in terms of average data speeds in my mind that I've seen around.. T-Mobile's 4G 21mbps is..

About 3x faster than Sprint's 4G. (Sprint is about 2-3mbps average, T-Mo is about 4-8mbps average; so about 6.)
About 4x faster than ATT 4G. (Never seen speeds higher than 3mbps, so compare that with a Galaxy S 4G's AVERAGE max of 10-12mbps.)
--If you compare theoretical data speeds like T-Mo likes to do-- again, this hspa+21
About 2x faster than Sprint's 4G which is 10mbps max
About 1.5x faster than ATT 4G, which is 14.4mbps max

If you raise that to HSPA+ 42, see those average numbers rise to..
I could see it being on par with LTE, 6x faster than Sprint, 5x faster than ATT

So it really is the BEST 4g network.

Throw in some intense music, Carly in some space station throwing around some lightning bolts(lol), etc.

Well T-Droid has to do with nothing but Android and its carrier really. T-Mobile Revolt focuses on the entire picture. T-Droid is cute and funny.

I know, I was saying it needs to have different types of commercials. mysterious, cute, funny. cute/funny could have t-droid in it. Or something like t-droid is what i mean.

I've had a NEW T-Jingle to go with these ads and replace as a default on future phones. I think i'm going to upload it.

http://www.megaupload.com/?d=ACZTRRJH - I like this intro its unedited. I feel if it was edited it could make a great T-Jingle.

I don't like it. By the way I see you're finding this from Asian countries based on the videos and music. I think something more "cool" sounding..like I wonder if there could be a T-Jingle of this http://www.youtube.com/watch?v=5NRqoA1jf7A&feature=player_embedded But with some piano in it

Do you have a marketing degree?

Who...me? And no I don't..just providing an opinion..I wish someone who had one would could give an opinion.

I was just saying how they should advertise data speeds.. Viper was really getting in to it with the whole actress thing. Maybe he does have one

I was referring to Viper. I do have a degree in marketing and consumer behaviour. He has me curious as to where these ideas came from and what logic they are based on.

I agree..they're pretty complex..

I like C4 but C7 is a little creepy. It would be a little better if some other character repping another wireless company(maybe like a fat, old, scruffy guy with a blue or red tie) was "stalking" them(not sure what word to use, not stalking though), trying to get them to pay their bills or something, or yelling at them and adding pointless extra charges. And then Carly turns the corner and she is dressed in pink and white, with a crew of good-looking people dressed in pink and white. Carly is holding a Sensation or a G2x. Then Carly could stop and say something about T-Mobile and do the jingle. That's how I'd change it.

I don't have a marketing degree..just my opinion.

Nope it was just a thought.

The thoughts we're just at random.

Do you have a marketing degree though? They're pretty complex with the names and videos.

No I don't have a marketing degree.

Around 1:03 - 1:15 or anywhere in this song to be used for the NEW T-Jingle w/o the voice of course and MIDI possibly.

[youtube]4JipHEz53sU[/youtube]


I think 0:02 - 0:16 is the answer remixed.

Yeah I like that one

I am wondering why ppl are asking if I have a marketing degree.

Go pursue one, and get hired by Tmo (if they're still here).. lol

Did you see T-Mobiles NEW commercial having to do with Nokia? It has nothing to do with their current market campaign. But they wouldn't hire a 24 year old.

Did you see T-Mobiles NEW commercial having to do with Nokia? It has nothing to do with their current market campaign. But they wouldn't hire a 24 year old.

I believe that was Nokia's team doing the Astound commercial.

Oh ok yes I see that.