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Customer Service / T-Mobile as the "bring your own device" carrier
« on: March 16, 2012, 08:59:15 am »
With T-Mobile's spectrum refarm, supporting the iPhone at full data speeds without "officially" carrying the iPhone is an actual possibility. Now, they just need to market themselves correctly as the "bring your own device and use it with our half-price monthly service” wirelss carrier. Imagine the following commercial:
Have Carly and some "AT&T Guy" on screen with the following conversation:
AT&T Guy - "I just bought this new iPhone for $200 from AT&T!"
Carly - "That seems like a pretty good deal since it would have cost $650 to buy it straight out, but how much are you paying a month?"
AT&T Guy - "$139.99 a month for unlimited talk, text, and web."
Carly - "On T-Mobile, you'd only be paying $74.99 per month for the same plan. After just 7 months you'd have already made back that $450 difference and still have 17 months of savings left on that 2 year contract."
AT&T Guy - "Darn, I wish I had done basic math."
Have Carly and some "AT&T Guy" on screen with the following conversation:
AT&T Guy - "I just bought this new iPhone for $200 from AT&T!"
Carly - "That seems like a pretty good deal since it would have cost $650 to buy it straight out, but how much are you paying a month?"
AT&T Guy - "$139.99 a month for unlimited talk, text, and web."
Carly - "On T-Mobile, you'd only be paying $74.99 per month for the same plan. After just 7 months you'd have already made back that $450 difference and still have 17 months of savings left on that 2 year contract."
AT&T Guy - "Darn, I wish I had done basic math."